Mi360 equips you with cutting edge analytics to keep you ahead of the game against competing brands. It is a marketing mix modeling at its possible best, along with a detailed dashboard and marketing scenario evaluation. The business specific features simplify the imperative measurement of ROI and marketing effectiveness throughout mainstream and digital marketing mediums and strategies.
Track performance of the current marketing and promotional tactics through measured audience response and reception for your business and take a step ahead in generating higher ROIs.
Stay cognizant of the progress and output for your marketing plans with interactive reports available on dashboards for smooth collaboration within and outside teams, anytime, anywhere, any device.
Devise innovative marketing plans, simulate most likely results instantaneously, compare plan outcomes and launch most optimum marketing plans with ultimate conviction.
We accumulate sales, marketing, promotional and external data for the category over a common platform. We make use of syndicated volumetric data, media research data and macro-economic data to build an all-inclusive database that impact your business.
We leverage the comprehensive database to develop predictive models as per the specific brand challenges and market dynamics and generate actionable insights from there. We use state-of-the-art Bayesian modeling to generate most granular and robust estimates.
The data, analytics and insights are compiled, sorted and presented in the comprehensive web based solution - Mi360. We, then make these accessible to your team to collaborate from anywhere, anytime, using any device.
We manage the upkeep of the system application to provide you uninterrupted control of your analytics and insights. We update the data, refresh models as frequently as we get it to ensure that your marketing insights are latest forever.
Mi360 develops brand specific marketing performance analytical reports and presents them across the interactive dashboards in a collaborative, comprehensive and visually advanced format for you to conveniently interpret and answer all marketing queries that prevail with respect to your marketing and promotional mix.
Maximize gain from brand marketing
A marketer gets to know the impact on sales of all her previous tactics across vehicles, in a dynamic marketplace with interactions; and can plan her future tactics on the go effectively as she can view the possible outcomes.
This case study examines the improvisation of marketing strategy for an FMCG giant in India, mainly focusing on calculating campaign effectiveness and improving brand awareness.Download
A highly renowned US Internet company invests a huge amount on a number of marketing drivers such TV, internet and on their own brand marketing. This case study examines the impact of each driver to eventually optimize ROMI.Download